News - 21/11/12

Rollerski van - fitout & graphics

Time for a project - transform unassuming VW van into epic mobile rollerski HQ.

Before -


Tie in rollerskiing with London, and with the idea of skiing on snow.

Proposal -


Images of skating technique, at different stages in the skating cycle required. Feature skiers of different ages -



After -


The other side should showcase classic skiing / rollerskiing, and demonstrate diagonal stride, kick double pole and double pole -


Proposal -


After -



Van was unveiled at the London Ski and Snowboard Show, by special guest, John Moore OBE. John was in the 1956, 1960 and 1964 Winter Olympics, competing in cross-country skiing and biathlon. He's heading off shortly for his 67th season skiing on snow.



The insides -


Poles, kneepads, elbowpads, small helmets and rollerskis go in the back, boots go in the side.


Maximum capacity -
- 75 pairs of boots
- 75 pairs of poles
- 30 pairs of rollerskis
- Padding and helmets for 30 rollerskiers


Ready to roll...

Thanks to -    

Design work
Stuart / David